brand New loan originator Lion Inspired by the success of electronic banks like Revolut

Influenced by the popularity of digital banking institutions like Revolut and N26 the group of ambitious specialists has added their savings that are own money to begin Lion Lender.

The core team comprises of specialists that have substantial expertise in finance, IT, marketing, company development, information safety and appropriate. These are typically originating from worldwide banking institutions, major regional IT organizations, fin-tech company, and electronic marketplaces. Lion Lender could be the step that is first produce an electronic bank in Russia.

Their objective is always to raise the economic literacy regarding the regional population. Everybody else need to have simple and convenient usage of monetary solutions without borders – global, and comprehend plainly all of the advantages and dangers of lending options.

The organization had been created in 2018. Ever since then the group was taking care of IT-system, general market trends, item development, etc., plus in 2019 the appropriate entity for procedure business was founded and sales had been launched. Presently, the team is composed of 28 experts. The mortgage profile during the moment is EUR 2 million, with profits of almost 100 thousand euros.

“Lion Lender” is definitely a brand that is unusual for the business in Russia. The overwhelming most of the MFIs brand names in Russia are linked to ‘cash’ or ‘money’. The group chose to utilize the European approach in operating the business enterprise and branding. More over, the scientists unearthed that prospective clients aren’t responsive to the business title into the loans that are short-term. It’ s most critical to own good product and marketing that is excellent. Lion being an icon of security, self- self- confidence, and obligation, that is essential whenever using cash.

How it functions?

The entire process of acquiring new business is very right ahead- the customer that is potential for short-term loans online and sees an advertising online after which extends to Lion Lender’s internet site.

Then your loan can be chosen by the client quantity additionally the loan term they want. The payment terms are visible right away. Then he or she fills in the application form with the personal information for evaluation and scoring purposes if the client agrees with the terms. Lion Lender then makes use of its CRM that is own system outside integrations for operating the scoring model.

The outside databases like ‘Scorista’ solution- the Russian Government Digital Services and credit bureau info is essential to decide regarding the application for the loan approval. In the event that loan is authorized, the customer should signal the agreement with the signature that is digital from then on, the mortgage is awarded in moments towards the client’s bank card or account. Most of the procedures simply simply take lower than 20 moments for brand new consumers as well as less time for consistent consumers.

The advanced IT system by having a outside scoring model permits approving loans and then accountable borrowers. Also repeated consumers feel the scoring system once again. The scoring model is peaceful conservative and rejects significantly more than 90% of the latest applications and over 15% of duplicated applications. Lion Lender intends to keep up with the stability between your high development of their company and also the loan profile quality as time goes by. Nevertheless, once the loan defaults, Lion Lender makes use of certified debt collectors to obtain the loan as well as minimizes the losings. =


Presently, Lion Lender has clients that are nearly 10K. The goal market is people over 30 with family members, whom understands what they desire money for, exactly how much as well as just how long. They don’t make an application for the absolute most and for a term that is maximum leads to spending the mortgage straight right back reliably as well as on time.

The customer that is typical a household man/woman, 33 yrs . old with normal earnings around EUR 550, additional or more education, smartphone and internet surfers. The retention price is finished 50% now. As time goes by, they’ve been likely to raise the going back clients base to 75%.

The income that is average of clients is fairly high and as a result of chosen customers, the standard price for Lion Lender is leaner compared to the industry average of 15.6per cent. Furthermore, the scoring system is performing its work by continuing to keep the standard price for the borrowers low. The aim is to take care of the standard price in the present degree, since this really is a motorist for growth in their selected growth strategy.

This product

Presently, just one item emerges for investment- the short-term loans before the income (under thirty day period). The attention price is controlled by the Central Bank of Russia, the mortgage price is bound as much as 1% per time (up to 365per cent p.a.). It is based on the competition.

Presently, the group is working constantly to deliver the chance to provide our customers additional solutions like money-transfer, P2P opportunities, long haul loans with payments and application that is mobile.

The loan that is average brand brand new clients is just about EUR 140, plus the normal loan quantity for perform clients is EUR 210. The essential loan that is frequent are spending money on bills or even for household shopping.

Current future and situation

The Russian marketplace is quite competitive in micro-financing services, therefore it is extremely important to possess a business model that is solid. The primary rivals would be the solutions which have exactly the same 100% online model as Lion Lender and such young businesses which joined the marketplace recently and currently accomplished quite high brand name understanding, for instance, organizations like PlanetaCash or EpicCash and ‘old dogs’ like Zaymer, Moneza, and Ezaem.

Regional legislation may be the primary challenge in Russia. The Central Bank of Russia slice the interest from 1,5per cent each day to at least one% per pay recently and issued brand new legislative initiatives which can be advantageous to clients but result in the micro-financing company more difficult.

Because of Lion Lender’s aim that is main a digital bank in Russia they concentrate on the local company, but when its accomplished, they’ve long-lasting aspiration intends to expand their company abroad.

Let’s welcome the loan that is new on Grupeer platform!

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